Mississippi University for Women, commonly known as “The W”, secured the services of ASC to provide guidance to their administration as they consider bringing athletics back to the Columbus, Mississippi campus. Following a tornado that hit the campus in 2003, The W discontinued the sponsorship of women’s sports that were competing in the Gulf South Conference and NCAA II. ASC is assisting The W with a feasibility study and cost analysis as well as an application for national and conference affiliation. The study being conducted will assist the leadership in determining their best paths for sport sponsorships, facilities, and conference and national affiliation. ASC will also assist the institution with a modified search for an athletic director.