"I was very pleased to receive our report on athletic enrollment consultation from Dr. Patberg.  What he provided is more than I expected—not just theory or observations, but the context and real insight that helps our institution and an athletics program struggling to take the next major step up in performance."

Dr. Margaret A. Huber
President, Presentation College

Review Completed at Ashland

ashlandAshland University has secured the services of Dr. Kurt Patberg of Athletics Staffing and Consultants to assist with an analysis of student-athlete enrollment processes and to conduct an athletic departmental review. Patberg visited campus from February 20-22 and is in the process of delivering the final product to the Ashland administration during this month of April.

Ashland University, like many institutions, is addressing the changes that are present to NCAA Division II institutions due to the new financial aid legislation that goes into effect for the 2018-19 academic year. Additionally, the administration at Ashland has recommitted to its membership in the Great Lakes Intercollegiate Athletic Conference following a comprehensive assessment of conference options and this review follows that recommitment.

Dr. Kurt Patberg is the Senior Vice President of Athletics Staffing and Consultants and is based out of Atlanta. Patberg a former long-time NCAA Division II commissioner has been consulting for seven years and works exclusively with non-Division I institutions and conferences.

Finlandia Assessment

finlandiabaseballDr. Phil Johnson and the senior leadership at Finlandia University commissioned Dr. Kurt Patberg and ASC to assess the enrollment and retention processes for intercollegiate athletics at the institution. This assessment was conducted in an attempt to increase admissions numbers and increase the retention of the student-athletes that come to Finlandia to compete in intercollegiate athletics.


During this assessment, that included two visits to campus, Patberg met with numerous constituent groups including the senior leadership team, the athletics staff and coaches, and the admissions personnel to assess processes regarding admissions and retention.


A healthy number of recommendations were included in a final report that was provided to the Finlandia leadership in June 2017.

ASC Works with Northland

NC BasketballIn January 2017, the Board of Trustees of Northland College voted to contract with Kurt Patberg of Athletics Staffing & Consultants to assess the athletic program at Northland and the feasibility of adding sports with an emphasis on assessing the potential positive or negative impact of football as a sponsored intercollegiate sport. This assessment included an analysis of the admissions, recruiting, and retention process in athletics as well as an in-depth review of the feasibility of the sport of football as a sponsored sport. This assessment began early in March 2017 and was delivered in July 2017 and included several visits to campus by ASC including a meeting with the Board of Trustees in early June.

ASC conducted a thorough and unbiased analysis of the athletic program at Northland and the role it plays in building enrollment and contributing to the vibrancy of life on campus and the greater community. This analysis included a rigorous economic analysis of the start-up, operating costs, facilities, staff needs, and time required to launch football. As part of this process, ASC relied on the Center for Rural Communities (CRC) to survey the Northland community—students, faculty, staff, coaches, and alumni. Their polling included questionnaires from campus constituencies and phone interviews with at least 600 alumni, from various generations, of the same nature and quality as that of polls completed this past year on concentrated animal feeding operations, drinking water, and local food. In July 2017, the Northland College Board of Trustees agreed to suspend a permanent decision on the addition of the sport of football to a later date.

Retention Database

Presentation 2 scaledAs a special project for five Georgia Institute of Technology students majoring in computer science, ASC will gain access to a specialty database used to monitor the retention of athletes at private enrollment driven colleges and universities. This database is being produced based off field experiences that ASC has gained in the field of consulting institutions that are attempting to maximize the use of athletics as an enrollment and retention tool.

This special tool will allow the enrollment and athletic administrators to run reports based on data entered into the database. These reports can categorize the report by year (s), sport (s), sex, and graduation date. Additionally these reports can provide reports based on reasons the athletes for left, type of students left, and whether these athletes stayed in school after they moved away from competitive intercollegiate athletics. This data base will be available in January 2016 to existing and future clients of ASC and be available to purchase for a nominal price to non-clients of ASC. Inquiries can be made to Dr. Kurt Patberg at This email address is being protected from spambots. You need JavaScript enabled to view it..

Analysis at Arcadia

arcadiaASC teamed up with Jim Langley from Langley Innovations to provide an analysis of Arcadia University athletics as a part of an overall work being performed by Langley Innovations in the area of institutional strategic initiatives. Most of the analysis being provided by ASC is in regard to the use of athletics as an enrollment and retention tool.  ASC visited the campus in early March 2014 with the plans to provide its findings in a report in May.

The Arcadia University Knights sponsor 17 intercollegiate sports and compete in the NCAA Division III and the Middle Atlantic Conference. Brian Granata the athletic director is completing his second season in his role.