"I expected a quality study from Dr. Patberg from ASC, because of his knowledge of the issues and the kinds of questions he was asking during the process of evaluating our athletic affiliation options.  But when I received the final report I was overwhelmed at both the depth, breadth, and actionable insights he gathered from the analysis. His work was exactly what a university president and board needed to tackle the complex decisions demanded of athletics.  ASC and Patberg consulting with us was the single best investment I ever could have made in the future of our athletic program."

Dr. Roger Parrott
President, Belhaven University

Institutional Consulting News

Below is recent institutional news about ASC Staffing and Consulting.


Ulrich Joins ASC

ullrich webSteve Ulrich, executive director of the Centennial Conference for the past 26 years, is joining Athletics Staffing & Consultants as a senior consultant.

The first Executive Director in the Conference’s history, Ulrich joined the Centennial in January 1993 and served in the position over the past quarter-century. During his tenure, the Centennial Conference has grown into an elite small college athletic conference and one of the most respected in NCAA DIII and the region.

"It was been my honor and privilege to serve the Centennial Conference,” said Ulrich. "I gave a great deal of myself over the past 26 years to the Conference. We have accomplished so much and achieved more than many thought possible. The Centennial is regarded as one of the finest in the region and in Division III. I take a great deal of pride in that while knowing I have much more to contribute and am excited for the next phase of my professional career."

“We are very excited to bring someone with Steve’s experience and contacts to our staff,” said Carl McAloose, CEO of ASC.  “There are few people in NCAA III who are as well liked and respected as Steve. We are fortunate to already have such a great staff and Steve’s skill set will build on and accent the strengths that already exists.  We now have three former commissioners and some high quality former and current athletics directors and SWAs on our team.  ASC has completed over 75 searches and consulting projects over the last three years and the addition of Steve will enable us to continue our goal of servicing smaller institutions at affordable prices.”

Working for 11 colleges and universities and 24 championship sports, Ulrich has led the Centennial to the forefront in Division III athletics. Within Division III, the Centennial had the first conference website, the first conference Student-Athlete Advisory Committee (SAAC), the first conference Twitter account, and the first conference-wide streaming video portal – CentennialConference.TV. Ulrich was instrumental in the creation of the annual Snell-Shillingford Coaching Symposium, encouraging female undergraduates to enter the field of coaching and athletics. The Symposium celebrated its 20th year this winter. He also led the successful passage of landmark legislation governing the length of the nontraditional segment of the playing and practice seasons in Division III.

Ulrich’s leadership led to the creation of the Centennial-MAC Bowl Series that pits the Conference’s three top teams that do not receive a NCAA tournament berth against the top three teams from the Middle Atlantic Conference, thereby ensuring additional postseason opportunities for students who participate in football. The Bowl Series was the first of its kind and has spawned numerous other conference Bowls since its inception in 2015. In 2018, 10 Conference basketball teams participated in “Centennial at the Palestra,” an opportunity for students to play in one of the sport’s most revered venues. 

His knowledge and expertise in Division III affairs has been tapped to serve as a consultant for three conferences undergoing strategic reviews - the Middle Atlantic Conference, the North Coast Athletic Conference and the Southern California Intercollegiate Athletic Conference.

Ulrich has served nationally as a member of the NCAA Division III Men’s Golf and Men’s Basketball committees, serving as chair of the basketball group in 2013, and on regional advisory committees for Football and Women’s Golf. He is a member of the Division III Commissioners Association and served on the Executive Committee for six years, two as Chair. Ulrich received the Dennis M. Collins Lifetime Achievement Award from the DIIICA in January and the DIIICA Meritorious Service Award in 2017 for his many significant and substantial contributions to Division III athletics. He also will be recognized by the College Sports Information Directors of America (CoSIDA) in June with that organization's Lifetime Achievement Award. 

Ulrich has provided valuable leadership and mentoring for his staff, as two of his former assistants moved on to DIII commissioner positions – Kim Wenger with the Northwest Conference and Jessica Huntley with the Atlantic East Conference. Another assistant – Megan Patruno – is the associate AD at Muhlenberg College.

Prior to joining the Centennial, Ulrich served in Athletic Communications as the Director at Yale University, an Assistant at Cornell University, and as Director at McDaniel College.

Ulrich received his bachelor’s degree in history from Franklin & Marshall College in 1982. He and his wife, Marcy Dubroff, have two children - Ryan (F&M '18) and Caroline (F&M '22).

ASC Assists NAIA Institutions

lifepacificAthletics Staffing and Consultants (ASC) has continued to build working relationships with NAIA institutions. Most recently, ASC staff members Kurt Patberg, Tim Selgo, and Jim Abbott have combined to assist Dordt College, McPherson College and Life Pacific College with departmental reviews with an emphasis on enrollment management.   

ASC specializes in working with enrollment-driven, private colleges to help them maximize the use of their athletic programs as enrollment and retention tools. In addition, ASC provides in its analysis the breakdown on the current status of the contribution each sport is making toward the net tuition revenue of the institution as well as reviewing what additional sports could be added by the institution to attract students. Retention rates and tracking and monitoring retention is also a major piece of these reviews.

ASC provides professional consulting in many areas of collegiate athletics including leadership training, departmental reviews, job searches, Title IX assessments, enrollment management assessments, fundraising and revenue generation, and strategic planning. For more information, contact Dr. Kurt Patberg at This email address is being protected from spambots. You need JavaScript enabled to view it.

ASC Works with Augustana College

augustanaAthletics Staffing and Consulting (ASC) worked with Augustana College on a NCAA compliance review during fall 2018 with a final report recently presented.

Augustana College secured Dr. Kim Fierke and Dr. Kurt Patberg of ASC to work with the administration to conduct a comprehensive departmental evaluation of its athletic programs in the areas of compliance, safety, and Title IX relating to sexual harassment and assault policies. Fierke and Patberg worked with Vice President and Dean of Student Life Wes Brooks and Director of Athletics Mike Zapolski to complete the project.

The report included an overview of ten areas surrounding NCAA Compliance and included senior leadership oversight, NCAA rules investigation and reporting structures, personnel policies, rules education, eligibility certification, financial aid, recruitment policies, playing and practice season, student-athlete wellbeing, and camps and clinics. The work also included the areas of contest and travel safety as well as a review of Title IX pertaining to sexual harassment and assault policies as defined by the College.

Augustana College located in Rock Island, Illinois is a NCAA Division III institution and member of the Collegiate Conference of Illinois and Wisconsin (CCIW).

Millersville University

millersvilleTim Selgo and Kurt Patberg of ASC have been working with Millersville on a departmental review to provide the institutional leadership with information to be used in making future funding decisions regarding the intercollegiate athletics programs.  ASC was tasked with assisting Millersville in their effort to become more competitive in the Pennsylvania State Athletic Conference, regionally, and in national competition.

Millersville's athletic programs were benchmarked with other public universities in the PSAC in an effort to enhance their current athletic programs. The ASC team performing the review, working in conjunction with the Millersville's senior administration, submitted its final report in mid-January. The review addressed many aspects of the program to illustrate how Millersville athletics can become more competitive while providing a high-quality student-athlete experience.

ASC was secured by the senior leadership of Millersville, but Selgo and Patberg worked closely with Director of Athletics Miles Gallagher in producing this final report.

AUM and PNW Advance

ASCThe announcement of both Auburn University at Montgomery (AUM) and Purdue University Northwest (PNW) successfully entering their final year of the NCAA Division II Membership process came a great news to the staff at Athletics Staffing and Consulting (ASC). Both of these institutions have been transitional clients of ASC for the past few years. Both institutions have entered their final year of a three-year provisional process before gaining full Division II eligibility.

Auburn University at Montgomery secured the services of ASC in late summer of 2016 and has since had two successful transition years. ASC has been involved with most all aspects of the transition including assisting with the updating of their strategic plan and the development of their gender equity and diversity plans. ASC also assisted with the creation of the Internal Self-Study Guide (ISSG). AUM is an active member of the Gulf South Conference.

Purdue University Northwest was voted into the NCAA Division II membership process effective the 2016-17 athletic year. ASC completed Feasibility Study and worked closely with the institution to design their departmental strategic, gender equity and diversity plans as part of the membership process. ASC also assisted with the construction of the ISSG. PNW formerly Purdue Calumet has been a client of ASC entering its fifth year. ASC also assisted PNW with its membership application and entrance into the Great Lakes Intercollegiate Athletic Conference.

“The staff at ASC is excited for the constituent groups of both institutions as they enter this final year of the Division II membership process,” stated Dr. Kurt Patberg, Senior Vice President of ASC. Patberg as well as ASC’s past compliance consultant, Tammi Ikerd, were instrumental in this consulting process. Ikerd will be joining the NCAA Division II Membership Committee beginning in the Fall 2018.

Abbott Joins ASC


Athletics Staffing and Consultants, a leader in collegiate athletic consulting, is proud to announce the addition of Jim Abbott as a senior consultant with the agency.

Abbott has over 30 years of experience working in sports and higher education administration and works currently as the Athletic Director at Oklahoma City University. He will retain his current position while working with ASC.

Abbott is the founder of the Business of Small College Athletics, an annual workshop that provides professional development sessions geared toward NCAA D2, D3, NAIA, and NJCAA athletic administrators. 2018 marks the seventh year of the workshop which has attracted attendees from around the country.

In addition to the workshop, Abbott has provided consulting expertise in the areas of marketing, strategic planning, career development, and revenue generation for a number of years. He will expand his efforts to include departmental reviews, searches, leadership training, feasibility studies, and athletic enrollment/ retention assessments among other areas at ASC. Abbott joins a team of President/CEO Carl McAloose; former 15-year commissioner, Dr. Kurt Patberg; and former Grand Valley State athletic director, Tim Selgo.

“We are excited to have someone of Jim’s talents join our strong group of consultants including Tim Selgo and Kurt Patberg. As we continue to grow the footprint of ASC’s business, a real key to our success is the experience and expertise that our staff brings to the table, said ASC President Carl McAloose.

Abbott said, “I have a passion for learning and growing as an athletic administrator. I look forward to sharing that passion and my experience in collegiate athletics to help athletic administrators and departments maximize their potential. I’m excited to join a group like ASC that is already making such a difference in the realm of collegiate athletics.”

Abbott has been the Athletic Director at Oklahoma City University for the past 15 years. During that time, OCU has won an astonishing 44 national team championships and won the Learfield Sports Directors Cup for the 2016-17 academic year. Abbott has twice (2008 and 2017) been selected as the NAIA National Athletic Director of the Year. He has been selected as the NACDA Under Armour Athletic Director of the Year on three separate occasions.

Calvin College Department Review


Tim Selgo, Senior Consultant for Athletics Staffing and Consultants, recently provided a departmental review at Calvin College. Calvin College is a longstanding member of NCAA DIII and the Michigan Intercollegiate Athletic Association.

Specifically, he assisted the athletic department in writing a strategic vision for the intercollegiate athletics program and in writing an operational plan for adding/subtracting programs. Selgo met with coaches, staff, college personnel, and the Student-Athlete Advisory Council to help define or operationalize Calvin College’s five foundational principles. In addition, Selgo reviewed CC’s enrollment management as it relates to the athletics programs.

ASC Assists SUNY Delhi


Dr. Kurt Patberg of Athletics Staffing and Consultants was the principal consultant assisting SUNY Delhi be approved as a Division III provisional member for the 2018-19 season as was released last Thursday by the NCAA. The action follows successful completion of an NCAA exploratory membership year for the Broncos during the previous academic year. SUNY Delhi's athletics program, which includes 19 intercollegiate teams, also accepted an invitation earlier this year to join the newly-formed American Collegiate Athletic Association (ACAA), a Division III conference.

Additional information related to SUNY Delhi’s acceptance can be viewed at:


ASC Assists Parkside

AGatPodiumTim Selgo provided a departmental review at the University of Wisconsin-Parkside, which preceded a national search by Kurt Patberg for an athletic director. Through the efforts of Selgo and Patberg, UWP established new departmental strategic objectives and hired Andrew Gavin as their athletic director.

Gavin comes to UWP from Centre College in Danville, Ky., where he served as associate athletic director for Advancement and External Relations. He oversaw all areas of external relations, directed the expansion of the Centre College sports information efforts, served as a liaison with the admissions office, restructured the athletics department's corporate partners program, and launched a new brand for Centre College Athletics. Gavin worked as a member of the College's advancement staff, overseeing fundraising and alumni relations for athletics. In addition, Gavin who had just been offered the appointment of Deputy Athletics Director, served on the Planning and Priorities Committee, Enrollment Management Committee, and Bicentennial Committee. Gavin also began his stint in the NCAA Pathways Program during this academic year. Prior to Centre College, Gavin was assistant athletic director at UW-Green Bay. http://www.parksiderangers.com/news/2017/7/19/general-gavin-named-wisconsin-parkside-director-of-athletics.aspx

Patberg of ASC completed their assignment by completing two additional searches for their Associate Athletic Director for Compliance and Administration and for their Assistant Athletic Director for Communications.

Athletics at USF St. Pete?

bull genshaftIn July, Athletics Staffing & Consultants was selected to conduct an athletic feasibility study at the University of South Florida St. Petersburg (USFSP) to determine the practicability and viability of adding intercollegiate athletics on the St. Petersburg campus. During the study, which will be conducted in the fall semester, ASC will meet with faculty, staff and students to determine their interest and whether athletics should be in the future plans of this independently accredited regional campus. The primary consultants on this project are Kurt Patberg and Carl McAloose. ASC was selected from a group of eight vendors who bid on this project.

Selgo's Leadership Work

tim selgo scaledTim Selgo in his work with ASC provides leadership training and departmental assessments for NCAA Division II schools, focusing on working with athletic directors and their senior leadership teams. Selgo and ASC is currently working with Maryville University (MO), Lenoir Rhyne University, Cal State Monterey Bay, Texas A & M Commerce, and the University of Wisconsin Parkside. At these institutions Selgo works with Marcus Manning, Kim Pate, Kirby Garry, Tim McMurray, and Andrew Gavin, respectively.

Selgo’s leadership program encompasses many direct contacts both on and off campus over a three-year period. Through effective leadership, Selgo helps these clients gain a competitive edge, build sound practices and develop winning strategies by analyzing their needs and addressing their opportunities for growth thus customizing a plan that is unique to each institution’s needs.

Assessment at Eckerd College

eckerd college entrance sign 58b5c4685f9b586046c9fcc2During the period of time that Eckerd College is working with an interim athletic director, their senior leadership has commissioned ASC to work with the administration involved in the oversight of athletics to provide an assessment of its athletic department and programs. This assessment is to determine how athletics can best operate and contribute to the goals and mission of the institution. This assessment will also focus on issues that will make the institution more efficient while taking full advantage of the use of athletics to attract and retain quality students at Eckerd College. Included in the assessment is a review of processes and procedures within the athletic department and the departments responsible for enrollment and retention.