"I expected a quality study from Dr. Patberg from ASC, because of his knowledge of the issues and the kinds of questions he was asking during the process of evaluating our athletic affiliation options.  But when I received the final report I was overwhelmed at both the depth, breadth, and actionable insights he gathered from the analysis. His work was exactly what a university president and board needed to tackle the complex decisions demanded of athletics.  ASC and Patberg consulting with us was the single best investment I ever could have made in the future of our athletic program."

Dr. Roger Parrott
President, Belhaven University

ullrich webSteve Ulrich, executive director of the Centennial Conference for the past 26 years, is joining Athletics Staffing & Consultants as a senior consultant.

The first Executive Director in the Conference’s history, Ulrich joined the Centennial in January 1993 and served in the position over the past quarter-century. During his tenure, the Centennial Conference has grown into an elite small college athletic conference and one of the most respected in NCAA DIII and the region.

"It was been my honor and privilege to serve the Centennial Conference,” said Ulrich. "I gave a great deal of myself over the past 26 years to the Conference. We have accomplished so much and achieved more than many thought possible. The Centennial is regarded as one of the finest in the region and in Division III. I take a great deal of pride in that while knowing I have much more to contribute and am excited for the next phase of my professional career."

“We are very excited to bring someone with Steve’s experience and contacts to our staff,” said Carl McAloose, CEO of ASC.  “There are few people in NCAA III who are as well liked and respected as Steve. We are fortunate to already have such a great staff and Steve’s skill set will build on and accent the strengths that already exists.  We now have three former commissioners and some high quality former and current athletics directors and SWAs on our team.  ASC has completed over 75 searches and consulting projects over the last three years and the addition of Steve will enable us to continue our goal of servicing smaller institutions at affordable prices.”

Working for 11 colleges and universities and 24 championship sports, Ulrich has led the Centennial to the forefront in Division III athletics. Within Division III, the Centennial had the first conference website, the first conference Student-Athlete Advisory Committee (SAAC), the first conference Twitter account, and the first conference-wide streaming video portal – CentennialConference.TV. Ulrich was instrumental in the creation of the annual Snell-Shillingford Coaching Symposium, encouraging female undergraduates to enter the field of coaching and athletics. The Symposium celebrated its 20th year this winter. He also led the successful passage of landmark legislation governing the length of the nontraditional segment of the playing and practice seasons in Division III.

Ulrich’s leadership led to the creation of the Centennial-MAC Bowl Series that pits the Conference’s three top teams that do not receive a NCAA tournament berth against the top three teams from the Middle Atlantic Conference, thereby ensuring additional postseason opportunities for students who participate in football. The Bowl Series was the first of its kind and has spawned numerous other conference Bowls since its inception in 2015. In 2018, 10 Conference basketball teams participated in “Centennial at the Palestra,” an opportunity for students to play in one of the sport’s most revered venues. 

His knowledge and expertise in Division III affairs has been tapped to serve as a consultant for three conferences undergoing strategic reviews - the Middle Atlantic Conference, the North Coast Athletic Conference and the Southern California Intercollegiate Athletic Conference.

Ulrich has served nationally as a member of the NCAA Division III Men’s Golf and Men’s Basketball committees, serving as chair of the basketball group in 2013, and on regional advisory committees for Football and Women’s Golf. He is a member of the Division III Commissioners Association and served on the Executive Committee for six years, two as Chair. Ulrich received the Dennis M. Collins Lifetime Achievement Award from the DIIICA in January and the DIIICA Meritorious Service Award in 2017 for his many significant and substantial contributions to Division III athletics. He also will be recognized by the College Sports Information Directors of America (CoSIDA) in June with that organization's Lifetime Achievement Award. 

Ulrich has provided valuable leadership and mentoring for his staff, as two of his former assistants moved on to DIII commissioner positions – Kim Wenger with the Northwest Conference and Jessica Huntley with the Atlantic East Conference. Another assistant – Megan Patruno – is the associate AD at Muhlenberg College.

Prior to joining the Centennial, Ulrich served in Athletic Communications as the Director at Yale University, an Assistant at Cornell University, and as Director at McDaniel College.

Ulrich received his bachelor’s degree in history from Franklin & Marshall College in 1982. He and his wife, Marcy Dubroff, have two children - Ryan (F&M '18) and Caroline (F&M '22).