The first Executive Director in the Conference’s history, Ulrich joined the Centennial in January 1993 and served in the position over the past quarter-century. During his tenure, the Centennial Conference has grown into an elite small college athletic conference and one of the most respected in NCAA DIII and the region.
Working for 11 colleges and universities and 24 championship sports, Ulrich led the Centennial to the forefront in Division III athletics. Within Division III, the Centennial had the first conference website, the first conference Student-Athlete Advisory Committee (SAAC), the first conference Twitter account, and the first conference-wide streaming video portal – CentennialConference.tv. Ulrich was instrumental in the creation of the annual Snell-Shillingford Coaching Symposium, encouraging female undergraduates to enter the field of coaching and athletics. The Symposium celebrated its 20th year in 2019. He also led the successful passage of landmark legislation governing the length of the nontraditional segment of the playing and practice seasons in Division III.
Ulrich’s leadership led to the creation of the Centennial-MAC Bowl Series that pits the Conference’s three top teams that do not receive a NCAA tournament berth against the top three teams from the Middle Atlantic Conference, thereby ensuring additional postseason opportunities for students who participate in football. The Bowl Series was the first of its kind and has spawned numerous other conference Bowls since its inception in 2015. In 2018, 10 Conference basketball teams participated in “Centennial at the Palestra,” an opportunity for students to play in one of the sport’s most revered venues.
His knowledge and expertise in Division III affairs has been tapped to serve as a consultant for three conferences undergoing strategic reviews - the Middle Atlantic Conference, the North Coast Athletic Conference and the Southern California Intercollegiate Athletic Conference.
Ulrich has served nationally as a member of the NCAA Division III Men’s Golf and Men’s Basketball committees, serving as chair of the basketball group in 2013, and on regional advisory committees for Football and Women’s Golf. He is a member of the Division III Commissioners Association and served on the Executive Committee for six years, two as Chair. Ulrich received the Dennis M. Collins Lifetime Achievement Award from the DIIICA in January and the DIIICA Meritorious Service Award in 2017 for his many significant and substantial contributions to Division III athletics. He will be recognized by the College Sports Information Directors of America (CoSIDA) in June 2019 with that organization's Lifetime Achievement Award.
Ulrich has provided valuable leadership and mentoring for his staff, as two of his former assistants moved on to DIII commissioner positions – Kim Wenger with the Northwest Conference and Jessica Huntley with the Atlantic East Conference. Another assistant – Megan Patruno – is the associate AD at Muhlenberg College.
Prior to joining the Centennial, Ulrich served in Athletic Communications as the Director at Yale University, an Assistant at Cornell University, and as Director at McDaniel College.
Ulrich received his bachelor’s degree in history from Franklin & Marshall College in 1982. He and his wife, Marcy Dubroff, have two children - Ryan (F&M '18) and Caroline (F&M '22).